BeGood started in San Francisco in 2012 as a purveyor of green clothes from brands such as Amour Vert and Alternative, and now it’s expanding with its own in-house clothing line.
The company will reportedly bypass normal retail outlets to keep costs down. It’s aiming to sell tee shirts for just $15, with prices going up from there to about $95.
The initial collection will include 25 items, all for women except a men’s tee. They’re made from fabric milled in India that complies with the Global Organic Textile Standard (GOTS), and processed at a solar-powered dye house that uses low-impact dyes.
BeGood said it would prefer to use American-milled cotton, but it was too difficult to find a supplier that met its organic standards. The clothing is sewn in Los Angeles, though, and sold in recycled packaging.
The line will be sold through BeGood’s store in San Francisco (which will still carry other sustainable brands), and through an online store, beginning June 3. BeGood will donate 12 gallons of clean drinking water for every item purchased.