Car-sharing services like Zipcar offer a viable alternative to car ownership by making renting more flexible than ever. By letting people rent cars by the hour or mile, it reduces the need for car ownership, encouraging people to buy fewer cars and drive fewer miles, which saves fuel and reduces overall emissions.
Now, Zipcar is taking things one step further with One>Way, a new service that warps traditional notions of auto-mobility the same way it warps traditional notions of punctuation.
Zipcar members can already rent cars by the hour, and pick them up without having to travel to a central office. One>Way differs from this model by allowing drivers to pick up a car at a specific location and dropping it off at a reserved parking space near their destination, making for a truly one-way trip.
One>Way will launch in Boston in September, and expand to other cities after that. The entire fleet will be made up of fuel-efficient 2015 Honda Fit hatchbacks (although a 2014 model is shown in all of the promotional materials).