They say ignorance is bliss. Sweat shops and unsustainable production processes can make the clothing you buy a token of some capitalist nightmare.
H&M has received some criticism in the past, but according to Grist, it’s trying to clean up its act.
The company announced it will introduce jeans with 20-percent recycled cotton made from discarded clothes. They’ll also contain 28-percent recycled polyester, the equivalent of 3.1 PET bottles.
The move is an encouraging green step and will likely quell some critics who were turned off by H&M’s unsustainable practices. However, introducing partially-recyled material for one type of clothing doesn’t exactly constitute a green revolution.
Until truly green clothing becomes as affordable and widely available as the stuff from mall stores, this is as good as it will get for most consumers. Steps like this by large corporations should be encouraged, but also taken in context.