Cycling comes with many environmental and health benefits, but also danger. Cyclists aren’t protected at all against collisions with cars, and they’re sometimes hard to spot from behind the wheel.
London-based designer Will Verity (via Co.Exist) hopes to solve that problem with a jacket that redefines the term “high visibility.”
It may look like someone’s cheap attempt at future clothing, but the jacket packs an important feature: flashing LEDs that tell following drivers if they’re coming too close. The lights are controlled by sensors that detect approaching vehicles, and flash faster the closer they get.
The design was reportedly inspired by animals that use visual cues to ward off predators, and was deliberately made to look distinct from other bicycle safety gear.
Verity wants to change the “visual language” of cycling, which he feels is too closely tied to road signs and other stationary objects. No person wants to be viewed as nothing more than an obstacle by someone in a two-ton vehicle.