M&Ms are about to taste a little sweeter, because Mars Inc. plans to use 100-percent renewable energy for all of its operations before 2040.
It’s a bold move, especially for a member of the corporate set that typically puts profits over the general good. However, according to BusinessGreen (via TreeHugger), those two objects aren’t mutually exclusive in this case.
Mars reportedly views renewable energy as cost-neutral when compared to purchasing energy from traditional sources. The company doesn’t believe switching will cost it any money, so the environmental benefits of green power can be rationalized financially.
By picking locations that are well-suited for green energy, Mars Chief Sustainability Officer Barry Parkin said, Mars can “do renewables at cost parity.”
The public-relations benefits of using renewable energy, meanwhile, come free. Mars will appear more responsible, and will gain the support of sustainability advocates and customers who want to make guilt-free snack choices.